On Holodomor Victims Memorial Day, a performance was shown to Kyivans
23 November 2019
On November 22, residents and guests of Kyiv could see Those Who Wander unusual performance, which was dedicated to Holodomor Victims Memorial Day, that falls on November 23 this year, and a release of Mr. Jones movie on November 28.
"This performance is one of the unusual means of communication and demonstration of partnerships with cultural institutions, to which our film was encouraging throughout all the promotional campaign. Of course, it does not have such a broad audience coverage as television or banner advertising do, but it has some significant advantages. First of all, it is an interesting and flamboyant informational occasion, that is why we see so many mass media representatives today. For another thing, an immersion theater becomes now more and more popular not only with the public, but with marketing experts that use it as an effective tool. As today one looks not for a wide, but for a deep contact with the audience," Chief Marketing Officer at FILM.UA Group Polina Tolmacheva.
The platform at Dorohozhychi metro station has become the location for the performance installation. We remind you that this week aninformation campaign together with the ME Kyiv Metro was held, within which the posters with film frames and texts that tell about the Holodomor in Ukraine of 1932-1933, appeared inside the cars of one of the subway trains of the Obolonsko–Teremkivska (blue) line.
"Initially, we launched the Mr. Jones train, and it is the second stage of the project to commemorate the Holodomor days. And we see very positive feedback on social networks, if it's a right word to say in this case. People write: "That's really cool." They write: "Oh wow, I saw this in the subway." And it is important for us to continue this initiative, because it is a support for prominent events and qualitative Ukrainian content. As an enterprise that every day meets millions of people, we cannot stay aside," said an adviser to the head of the subwayNatalka Makogon.
Those Who Wander are the stories of people who were the witnesses of the Holodomor of 1932-1933. They narrate about themselves and about things they have never told anyone. They wander, because not everyone of them is honored, not everyone's name is written in the National Book of Memory of the Holodomor Victims. For example, a young woman, who exchanged her jewelry from marriage portion for food at Torgsin, or a woman, who went insane after having buried her two children dead of starvation.
"The project aimed to bring the monologues and testimonies of people, who survived the Holodomor, to the wide audience. Everyone knows that information about it had been dissembled for many years, and only in the 90s they started to talk about it openly. However, even in the capital of Ukraine, there are still people who not only do not know any details about the Holodomor but also believe that it was not an artificial action, but an accidental one. These people still do not understand why the Holodomor is considered genocide. That is why we decided to face them the witnesses of the Holodomor to make them, perhaps, finally understand something," Oleksandra Kravchenko, the director of the Those Who Wander performance.
One of the performance's characters is a British journalist Gareth Jones, who tells us about what he saw in Ukraine in the 1930s.
"It's great that this movie was filmed in co-production of Ukraine, Britain, and Poland. Well-known director, popular British actors – all these will help us to deliver our Ukrainian story to as many people as possible. And it is very relative to what Gareth Jones did for us. Because it was due to his foreign "registration" that he managed to convey the terrible truth about the events in Ukraine to the world community. If he were Ukrainian, the world would hardly hear him so well,"Yaroslav Melnyk, a role of Gareth Jones in the Those Who Wander performance.
The Those Who Wander performance was presented last year by the National Museum of the Holodomor-Genocide together with the Veritas Theater (former Myth) in the frame of the commemoration of the 85th anniversary of the Holodomor-Genocide.
The screenplay was based on the testimonies of the Holodomor witnesses from the archive of Memorial to Holodomor victims and testimonies published in The 33rd: Famine. People's Memorial Book (authors-compilers L. Kovalenko and V. Maniak).
Idea: Ph.D. Lesya Gasydzhak
The authors of the concept are Marta Kostiv, Lesya Gasydzhak, Yana Grynko
The authors of the texts are Marta Kostiv, Olga Vygodovanets, Yana Gorodnyak, Lesya Gasydzhak
The head of the project is Yana Gorodnyak
The stage director is Oleksandra Kravchenko
The actors are Yaroslav Melnyk (Veritas Theater), Lyubov Kravchenko (Ukrainian Film School), Anastasia Rogozhina (Ukrainian Film School)
FYI. 1933. Gareth Jones (James Norton) is an ambitious young Welsh journalist who gained fame after his report on being the first foreign journalist to fly with Hitler. Whilst working as an advisor to Lloyd George, he is now looking for his next big story. The Soviet “utopia” is all over the news, and Jones is intrigued as to how Stalin is financing the rapid modernization of the Soviet Union. On leaving his government role, Jones decides to travel to Moscow in an attempt to get an interview with Stalin himself. There he meets Ada Brooks (Vanessa Kirby), a British journalist working in Moscow, who reveals that the truth behind the regime is being violently repressed. Hearing murmurs of government-induced famine, a secret carefully guarded by the Soviet censors, Jones manages to elude the authorities and travels clandestinely to Ukraine, where he witnesses the atrocities of man-made starvation – millions left to starve – as all grain is sold abroad to finance the industrializing Soviet empire. Deported back to London, Jones publishes an article revealing the horrors he witnessed. But the starvation is denied by Western journalists reporting from Moscow, all under pressure from the Kremlin, including Pulitzer Prize-winning journalist Walter Duranty (Peter Sarsgaard). As death threats mount, Jones has to fight for the truth. Meeting a young author by the name of George Orwell, Jones shares his findings… helping inspire the great allegorical novel Animal Farm.
Cast: James Norton, Vanessa Kirby, Peter Sarsgaard, Joseph Mawle, Kenneth Cranham, Yakiv Tkachenko, Oleg Drach, Volodymyr Fedoruk, Anna Shaydyuk, Anastasia Chala, Alina Kovalska, and others
Coming to theaters in Ukraine and worldwide this fall, 2019.
MMD UA and FILM.UA Distribution are distributors in Ukraine.
‘Mr. Jones’ is a co-production of Poland (Film Produkcja with the support of Polish Film Institute), Ukraine (Kinorob with the support of Ukrainian State Film Agency) and the United Kingdom (Jones Boy Film). Filming took place in Ukraine, Poland, and Scotland.
The film’s marketing campaign in Ukraine based on a large-scale social and educational project of FILM.UA Group with the support of ‘Ukraina’ TV channel, general media partner. The campaign’s purpose is to popularize Gareth Jones’ personality in Ukraine and the world and to preserve the memory of 1932-1933 Holodomor in Ukraine.