International brand supports Ukrainian: Visa partnering with The Rising Hawk
7 June 2019
The Rising Hawk,the most expected wide-scale historical action feature directed by Akhtem Seitablayev(produced by Kinorob and Cinema Day with the support of Ukrainian State Film Agency),and Visa,a global leader in development and support of payment technologies,have announced their long-term partnership in marketing campaign and theatrical release of the Ukrainian film to be presented in the cinemas onOctober10this year.
The teams are planning wide-scale informational partnership with a range of joint projects under its auspices. One such project would be a big photoshoot with the looks fromThe Rising Hawkat the locations of FILM.UA Group where the movie was filmed.
The artistic designers built the biggest set for the film here, a mountain ridge 200 meters long, 12 meters high and 10 meters wide. Such considerable and expensive set is an almost unprecedented case for Ukrainian film industry. This and other advantages of the project impressed the future film partners from Visa, an innovational leader in payment industry.
“The sponsorship project of The Rising Hawk historical action feature and Visa won’t only grab attention of millions of Ukrainians but also will serve as a source of unforgettable impressions about the film and the world of cinema in general for Visa cardholders,”says Yulia Pylypenko, head of sponsorship and product placement at FILM.UA Group.
Visa is a global leader in payment technologies providing fast, convenient and safe payments for billions of users in more than 200 countries of the world. The fact that the global international brand has believed in Ukrainian national cinema based on a novella from a Ukrainian classical author testifies to the great professionalism of Ukrainian cinematographers and huge potential of the film not only among local audience but also for international distribution.
“For Visa, it is important to maintain emotional connection with the users of our payment solutions and to actively participate in thesocial and cultural dimension of the country’s life.That is why we are deviously exploring the entertainment territory. Supporting Ukrainian film industry is a new and interesting experience for us which, firstly, allows us to create a new valuable experience for our partners and Visa cardholders and, secondly, inspires us as a leader of payment technologies industry for creating new solutions and collaborations. We are thankful toTHE RISING HAWKcreative team for an opportunity to get involved in this big historical project and to unite Ukrainians not only with the help of Visa innovative payment solutions but also through emotions, power and irresistible magic of the cinema world,”says Svitlana Chyrva, Visa regional manager in Ukraine and Moldova, acting regional manager in Belarus.
Just a reminder:The Rising Hawk directed by Akhtem Seitablayev and John Wynn will be released in Ukraine on October 10, 2019. The film is based onZakhar Berkut,a novella by Ivan Franko; it was produced by Kinorob and Cinema Day with the support of Ukrainian State Film Agency. The general media partner and broadcaster for the film is Ukraina TV channel.
The main roles in the film based on Ivan Franko’s novella were played by:Alex MacNicoll (Maksym Berkut), Robert Patrick (Zakhar Berkut), Tommy Flanagan (Tugar Vovk), Poppy Drayton (Myroslava), Tsegmid Tserenbold (Burunda), Andriy Isayenko (Petro), Oleg Voloschenko (Gard), Yerzhan Nurymbet (Merket), Alina Kovalenko (Rosana), Rocky Myers (Ivan Berkut), Viktor Zhdanov (Khorun), Oliver Trevena (Bohun), Maryna Koshkina (Ustya), Ayan Utepbergen (Nerguy), Alison Doody (Rada Berkut), Dualet Abdigaparov (Kung), Stanislav Lozovsky (Sokil), Oleg Stefan (Levko), and others.
Synopsis:The year is 1241. The Mongol horde lead by cruel khan Burunda moves west, destroying everything in its path. Reaching the Carpathian mountains, the troops camp right below. However, at night several local hunters, the Berkut brothers, secretly enter the camp and free the hostages. Consumed with rage, the khan decides to take revenge and destroy the Carpathian settlements. A traitor amongst the locals tells the Mongols about a secret passage inside the mountains. Nevertheless, a small group of mountain hunters led by Zakhar Berkut has its plan to stop the enemy horde once and for all.
Producers:Egor Olesov, Yuriy Karnovsky, Jeff Rice, Rajah Collins
Screenwriters:Yaroslav Voytseshek and Richard Ronat, working from Ivan Franko’s novella Zakhar Berkut