The Stronghold Knights Invited Underground Passengers #ToTheCinemaByMetro
6 October 2017
On October 5 in Kyiv metro, during the evening peak hours, a flashmob took place organized by characters of The Stronghold fantasy film to be released in the cinemas on October 12. Knights and cumans fighting each other in the film during the times of Kyiv Rus have joined their efforts to invite underground passengers to travel in time, go to the ancient Rymov and become witnesses of the deciding battle between Good and Evil.
On Thursday evening, passengers of Kyiv metro were going home, not expecting any surprises. Until characters from The Stronghold started entering the train carriages in Teatralna metro station, as if they have just come off the screen – in full gear and makeup – and then began asking the anxious passengers which year it was. Several tens of film actors, including leads playing three main characters – Oleshko (Roman Lutsky), Illya (Oleg Voloschenko), Dobrynya (Oleksandr Komarov) – bought their tickets just like regular passengers and used public transport. The knights traveled to different stations, took pictures with passengers, invited them to see the film starting from October 12, and gave out The Stronghold leaflets with a special hashtag, #ToTheCinemaByMetro.
ThenallflashmobparticipantsmetinZolotiVorotastation. Unexpectedly, somebodyinthecrowdstartedsinging. Thepassengersjoinedinonebyone. The singers turned out to be participants of Kyiv chamber choir, which was also the planned part of the flashmob and was already expecting knights and cumans at the station. The choir participated in recording the soundtrack to The Stronghold and sand this song for underground passengers. In just several minutes, a considerable crowd gathered around the singers; it seemed that they forgot they were hurrying somewhere.
“We wanted to make something special, prepared for this flashmob for a long time and put in a lot of effort. But we never even expected that will be so grand! It was a surprise for us that people in the underground were so eager for contact and took pictures with the knights and cumans,” said Polina Tolmachova, marketing and PR director at FILM.UA. “We are thankful to Kyiv underground for the opportunity to conduct such an unusual campaign! Unfortunately, one of our characters did not make it to the flashmob due to technical reasons – this is our Golem He’ll be waiting for his viewers in the cinemas starting from October 12!”
Then all participants went up to the Golden Gate where they sang another song. The interested passers-by were waiting in line for their opportunity to take pictures with the film characters. The actors were pleasantly surprised that most people knew about the film and confessed they had been waiting for the release for a long time.
The campaign was organized jointly with Kyiv underground. The slogan of the flashmob was “Today in metro, soon in cinemas” and with a special hashtag #ToTheCinemaByMetro!
The release of Ukrainian fantasy film The Stronghold will take place on October 12, 2017. The film is the most expected Ukrainian premiere this fall and is designed for wide family audience. This is the story of regular boy Vitko who during the solar eclipse gets into a magic time portal and finds himself a thousand years back, in Kyiv Rus. Side-by-side with the legendary knights, he will have to fight the whole army of cumans headed by a huge stone monster.
The film is based on a book by Volodymyr Rutkovsky and has been made by Kinorob company with the support of Ukrainian State Film Agency. The film’s co-producer is Novyi channel, and the product is distributed in Ukraine by UFD company.